Insights

Why Partner Ecosystems Fail in Economic Downturns (And How to Build Resilience)

Your partner ecosystem looks strong when the economy is growing. Everyone’s making money. Partners are engaged. Deals are flowing. Then the market turns.

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5 Ways AI Is Transforming Partner Operations Right Now

Every partnership platform now claims “AI-powered” capabilities. Most of it is marketing. But buried in the hype are 5 AI applications that are genuinely transforming how partnership teams operate - not in some distant future, but today.

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The First 90 Days: Partner Onboarding That Actually Works

You signed a new partner three months ago. They were excited. You were excited. Today, they haven’t registered a single deal, completed training, or engaged with your team beyond the kickoff call.

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The Partner Ecosystem Maturity Model: Where Are You on the Journey?

You have partners. Maybe 10, maybe 100. But are they working as an ecosystem, or just a collection of relationships? Most companies can’t answer that question with data. They know they have partnerships, but they don’t know if they have an ecosystem - or what it would take to get there.

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